COMPANY NAME

[project proposal]

[before we work together]

PHASE 1

BUY DOMAIN NAME

Buy your company's domain name 

at GoDaddy.com.

CREATE STRIPE ACCOUNT

Create a Stripe account to later integrate with Clickfunnels to 

process payments.

CREATE SENDGRID ACCOUNT

Create a Sendgrid account to later integrate with Clickfunnels 

to send emails.

CREATE LOGO

Click on the button below to view my recommended artist on Fiverr to design your logo.

PHASE 2

DECIDE TO BUILD EMAIL LIST

If you want to pitch your product to an email list, we'll build an optin funnel immediately.  Contact me at kathryn@automateacademy.com 

to get start started.

GENERATE LEAD MAGNENT

If you decide to move forward with the optin funnel, generate a PDF/guide to give people in exchange for their email list.  Set up meeting with Chris to discuss options.

CREATE SENDGRID ACCOUNT

Click the button below to open a Clickfunnels account.  Select the $297/month option.

CREATE FACEBOOK GROUP

Click on the button below to view my recommended artist on Fiverr to design your logo.

PHASE 3

WRITE PERFECT WEBINAR SCRIPT

Use "The Perfect Webinar" script to complete your webinar registration.  The material presented here will be heavily used to create copy for your funnel pages and designs.

FINISH COURSE CONTENT

Finish writing all course content.  Then, film the course.  Then, decide which/how many PDFs/guides you'll need.  Then, decide on how/what emails you'd like to send.  Please reference the course template below to better understand what yours could look like.

[proposed funnel blueprint]

BIG PICTURE

[proposed funnel blueprint]

STEP 1:  BRAND STRATEGY GUIDE

BRAND STRATEGY GUIDE 

+
 2  ONE-HOUR BRANDING STRATEGY PHONE CALLS

TIME TO COMPLETE:  1 WEEK

PRICE:  $1,250

This Brand Strategy Guide will help us determine how to brand your business.  We'll explore positioning, structure, fonts, images, color schemes, buttons, videos, spacing elements, and a thorough competitive analysis.

[proposed funnel blueprint]

STEP 2:  OPTIN FUNNEL

2-PAGE FUNNEL

+
1 FOLLOW-UP EMAIL
+
INTEGRATIONS & SET-UP

TIME TO COMPLETE:  1 WEEK

PRICE:  $1,000

This optin funnel would be used to start generating an email list immediately while you continue to build your product.  This would allow you to pitch to a warmer audience.  You will want to consult with Chris as to what type of lead magnet would be beneficial.  He will base this off who he is targeting in his Facebook Ads.

PDF UPSELL:  $100/page

[proposed funnel blueprint]

STEP 3:  WEBINAR REGISTRATION FUNNEL

2-PAGE FUNNEL

+
4 FOLLOW-UP EMAILS
+
INTEGRATIONS & SET-UP

TIME TO COMPLETE:  1 WEEK

PRICE:  $1,500

This webinar funnel will gather and organize your webinar attendees.  It will then trigger a 4-part email series that will guide the attendee to actually showing up for the webinar.

[proposed funnel blueprint]

STEP 4:  WEBINAR SETUP + FOLLOW-UP

WEBINAR INTEGRATION + SET-UP

+
5 FOLLOW-UP EMAILS FOR ATTENDEES
+
5 FOLLOW-UP EMAILS FOR NON-ATTENDEES

TIME TO COMPLETE:  1 WEEK

PRICE:  $750

This webinar setup and follow email series ensure that you'll be ready to go live with your perfect webinar.  The follow-up email series will push people to buy your product.

[proposed funnel blueprint]

STEP 5:  SALES FUNNEL

1 to 2 PAGE FUNNEL

+
2 FOLLOW-UP EMAILS
+
INTEGRATIONS & SET-UP

TIME TO COMPLETE:  1 WEEK

PRICE WITH SALES PAGE:  $2,250

PRICE WITHOUT SALES PAGE:  $750

(*NOTE:  $500 ADDITIONAL FOR '1-ON-1' PRODUCT UPSELL)

This sales funnel will be where your webinar attendant can actually buy your course.  

The sales page has a grey background because, though helpful, it is not a necessary funnel step.

[proposed funnel blueprint]

STEP 6:  ONLINE COURSE SETUP

2-PAGE FUNNEL

+
30-SECTION COURSE (INCLUDES 1 EMAIL/SECTION)

+
2 FOLLOW-UP EMAILS
+
INTEGRATIONS & SET-UP

TIME TO COMPLETE:  3 WEEKS

PRICE:  $3,750

(*NOTE:  $125/SECTION)

This online course set-up allows your buyers to access your password protected online course.

I projected the course as if it were to include 30 sections (for your 30 days program).  But, I charge $125/section.
If you need PDFs, I create/design them for $100/page.

PDF UPSELL:  $100/page

[proposed funnel blueprint]

STEP 7:  WEBSITE

1-PAGE FUNNEL

+
INTEGRATIONS & SET-UP

TIME TO COMPLETE:  1 WEEK

PRICE:  $1,500

(*NOTE:  $500-$1,500/ADDITIONAL PAGE)

This homepage will be designed to present your brand, the faces behind the brand, introduce your product, and show people how to contact you.

It will also provide people the opportunity to join your email list.  Other modifications can be made as recommended.

[proposed funnel blueprint]

STEP 8:  APPLICATION FUNNEL

1-PAGE FUNNEL

+
TYPEFORM APPLICATION CREATION
+
2 FOLLOW-UP EMAILS
+
INTEGRATIONS & SET-UP

TIME TO COMPLETE:  2 WEEKS

PRICE:  $1,500

This is a funnel that we would eventually want to create when you started to have too many one-on-one clients.

Here is where they could apply to work with you.

IF FILMING YOURSELF:

AT-HOME LIGHTING

Use this easy, affordable lighting kit, suggested by Wistia.

MICROPHONE

Choose the best microphone based off of what camera you have.  If you have a CANNON camera, pick the best CANNON microphone.  If you're using an iPhone, use the best iPhone microphone.  Simply search online/Amazon.

SALES SPIKE VIDEO EDITING

My video editing course will be available at the end of May.

EXAMPLE

Example of what it looks like to film yourself using home lighting kit and using my editing tactics.

IF FILMING YOUR SCREEN:

SCREEN RECORDING SOFTWARE

This is my favorite screen recording software.  It's versatile yet 

very easy to use.

MICROPHONE

Choose the best mic you can afford that can plug into your computer.  The microphone that you bought for your camera/iPhone may be able to be used on your computer.

EDITING SOFTWARE

This video editing software will allow you to edit and refine your videos to make them look extremely professional.

EXAMPLE

Example of what it looks like to film yourself using home lighting kit and using my editing tactics.

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