A revolution is taking place in the podcasting world.

 

Entrepreneurs in wildly different niches are using a counterintuitive new approach to launch, grow, and profit from their podcasts…

 

Without having to produce hundreds of episodes or become master audio engineers...

 

And it’s all thanks to an “upside down” secret first discovered by a 24-year-old Bible student…

 

After his own “failed” podcast launch went horribly wrong.

 

In fact, the reason why this breakthrough new method has caught on so quickly…

 

Is because it flips traditional podcasting advice on its head…

 

And provides an answer to the burning question most podcasters struggle with…

 

Which is...

 

“How do I get top guests on my show without a big audience or lots of downloads so I can start monetizing my podcast?”

 

Now, I realize this may sound a little too good to be true…

 

But this innovative approach to podcast profits has already been featured in Forbes, Entrepreneur, USA Today, and Yahoo Finance…

 

And can be used by business owners looking to get more clients…

 

Investors who want to raise money for deals…

 

Influencers who want to monetize their following…

 

Authors who want to sell more books…

 

Employees in search of a money-making side hustle…

 

Or dedicated podcasters who simply want to turn their show into a legitimate business.

 

Take business trainer Denis Gianoutsos, who says…

 

“It was interesting to see how it all worked out. The first three days, I ranked really well, and now seven weeks afterward, it’s doing very well in the Business and Management category. But it also brought me in some new business around the $5,000 mark.”

 

Or subscription box expert Erik Musick, who says…

 

“Within the first month, I landed my first sponsor. Now, fast-forward a couple months later, I’ve got five sponsors.”

 

Or start-up founder and software expert Chris Vasquez, who says...

 

“I ended up interviewing CEOs, investors, even billionaires, and converting some of these into paying clients. I build tech companies and I do recruiting for them, so it’s been incredibly profitable. ”

Hi, my name’s Travis Chappell.
I’m the creator and host of Build Your Network, a top-rated business podcast with over 900,000 downloads, where I’ve interviewed guests like Grant Cardone, Jack Canfield, Amy Porterfield, Tom Bilyeu, Ed Mylett, Aubrey Marcus, Shaun T, and many more.

 

My work has also been featured in Forbes, Entrepreneur, USA Today, Yahoo Finance, and other major media publications.

 

But despite where I am today...

 

I didn’t have what you’d call a “traditional” upbringing.

 

You see, I grew up in the small town of Lancaster, California…

 

Where there’s not much else to do besides go to church.

 

So…

 

I Was Raised In an Extremely Religious Household

 

To give you an idea of just how sheltered my upbringing was…
The only music we were allowed to listen to was church music.

 

That meant if it had drums or a guitar in it, it was banned in our house.

 

So while most kids my age were singing along to all the latest hits from Smash Mouth, Linkin Park, and Limp Bizkit…

 

I was listening to choir music.

 

While they were reading Harry Potter...

 

I was reading about Jesus, Mary, and Joseph.

 

And while they were watching rated R movies or playing Halo...

 

I was watching sermons on tape or playing chess.

 

In fact, I didn’t utter my first swear word until I was 23.

 

So you can understand why, as a kid, my only dream was to go into the ministry…

 

It was all I knew.

 

And when it came time to go to college…

 

Which was on the same campus where I went to grade school and high school...

 

I Decided to Double-Major in Church Ministries
and Bible

 

By this point, I’d already met the love of my life, Jackie.
And we got married in 2014.

 

I was 21 years old.

 

As happy as I was, that was also the moment when the seeds of doubt started tiptoeing their way into the back of my mind.
“Do I really want to deliver sermons for the rest of my life?” I wondered.

 

I’d always felt the urge to make money, become successful, and have an impact on the world…

 

I wasn’t sure exactly where it came from, but I knew it was there...

 

And now, for the first time, I was beginning to see the disconnect between the career path I was on and what I really wanted out of life...

 

But I wasn’t ready to change direction just yet.

 

And in the meantime, I needed a way to make some money while I was studying.

 

So a friend of mine got me into selling solar panels door-to-door...

 

Turns out, I was pretty good at it.

 

I started making more money than my friends who worked at Home Depot or the local grocery store, and even some of my friends’ parents who worked full time jobs

 

And more importantly, I actually had FUN doing it.

 

This made me feel even MORE conflicted about my future with the church…

 

Because selling door-to-door excited me in a way I’d never really experienced before.

 

Then, fast-forward four years later...

 

After I graduated from college, I had what I like to call a “slow-motion epiphany”…

 

I say that because for the first time...

 

I was finally able to accept something I’d known deep down for a long time...

 

I Was Ready to Abandon My Future Career
as a Church Minister

 

Admitting this to myself was actually a massive relief...

 

And lifted a huge burden off my shoulders.

 

Because the entrepreneurial “itch” I’d started out with in college…

 

Had blossomed into something much deeper and more powerful.

 

I couldn’t resist it anymore.

 

So after college, my wife and I decided to move up to Fresno, California.

 

But when we got there, the only way I could provide for us was to get back into door-to-door sales.

 

I mean, what else could I do?

 

I had an unaccredited degree in Bible and Church Ministries and the only work I had done well with was door to door...

 

So I went to work selling alarms.

 

And, feeling newly empowered by my decision to abandon the ministry...

 

I did even BETTER than when I was selling solar panels.

 

In fact, at the end of my first full year doing door-to-door in Fresno...

 

I’d managed to earn six figures for the first time in my life.

 

Now this had ALWAYS been a big goal of mine…

 

But...

 

Instead of Feeling Like I’d Finally “Made It”
After Earning Six Figures...

 

...I Felt More Lost Than
Ever Before

 

At first, it didn’t make sense.

 

“Why don’t I feel better about myself?”

 

Slowly, it dawned on me…

 

Just as I had come to realize I didn’t want to be in the ministry anymore…

 

Spending a full year selling door-to-door made me realize I didn’t want to do that for the rest of my life, either.

 

Hitting the pavement on evenings and weekends…

 

Having door after door slammed in my face…

 

And being forced to use high-pressure sales tactics just to hit my quotas.

 

Plus, no matter how much money I was making, I was still trading time for money…

 

A slave to the Rat Race...

 

Stuck working on other people’s schedules instead of my own…

 

And more importantly…

 

I was still missing out on the time and location freedom I desperately wanted.

 

I just couldn’t stomach it anymore.

 

So I quit.

 

And with my back against the wall, I asked myself...

 

“So What the Hell Am I Supposed
to Do Now?”

 

There I was, starting all over…. AGAIN.

 

From scratch.

 

With two useless (and unaccredited) degrees.

 

And it’s like not I could just move back in with my parents and crash on their couch until I figured it all out, either…

 

I had a wife to support.

 

We’d just bought a house in Fresno, so I had mortgage payments to make.

 

The pressure was ON.

 

I had to come up with a new plan, and fast.

 

I wracked my brain, trying to figure out what I wanted to do…
Did I want to become a paramedic?

 

Police officer?

 

Maybe work construction?

 

Or go back to landscaping and mowing lawns like I did in my teens?

 

Truth be told...

 

I strongly considered joining the firefighting department as a chaplain, based on my grandfather’s advice…
Just because he thought I’d be able to cut the line and get hired right away.

 

Those were dark days.

 

Honestly, if you had bumped into me on the street back then…

 

You would’ve seen the sweat pouring down my forehead...

 

Smelled the desperation oozing out of my pores...

 

And seen the fear in my eyes.

 

That was rock bottom for me.

 

But thankfully, my search for a new career is how I discovered the world of personal development and then...

 

How I Stumbled Onto Podcasting

 

You see, despite wanting to be a church minister growing up…
I’d never been a big reader.

 

In fact, it had become a bit of a running joke in my family that “Travis doesn’t like to read”...

 

So when I found out I could consume all of this amazing personal development content in audio form…

 

I was immediately hooked.

 

I started spending my days listening to audiobooks and podcasts from people like Tony Robbins, Jim Rohn, Zig Ziglar, and John C. Maxwell…

 

As all the motivational and inspirational content I was consuming every day began to reprogram the way I thought about money, work, success, and my future...

 

One day, an idea struck me like a lightning bolt...

 

“I Should Start My Own Podcast!”

 

I didn’t have a clue it was going to be about...

 

But I knew I wanted to start my own show.

 

So I started doing some research.

 

And what I discovered shocked me…

 

For starters...

 

1) Podcasts Have Less Competition Than Written or Video Content

 

One of my biggest concerns was that it was “too late” to start a podcast.

 

That I had already missed the boat.

 

So I did a little digging…

 

Turns out, there are:

- 500 million blogs
- 35 million YouTube channels
- 1 million books published every year

 

But as of April 2021, there are only 1 million podcasts in TOTAL.

 

That means for every podcast out there, there are 35 YouTube channels and 500 blogs.

 

And that’s including all the inactive podcasts that aren’t even producing episodes anymore.

 

So really, podcasting is still in its infancy…

 

Which means there is still massive opportunity for anyone looking to start their own show.

 

2) Podcast Listeners Consume More Content

 

According to PodcastInsights…

 

80% of podcast listeners consume all or most of each episode.

 

And when you consider that most podcasts are 30 minutes to an hour long…

 

Sometimes even two to three hours...

 

That is a LOT of time spent consuming someone’s content.

 

Think about how many articles you’d have to read to hit that…

 

Now why does this matter?

 

Because trust is the epitome of content marketing.

 

And the more time someone spends consuming your content...

 

The more likely they are to trust you and want to do business with you.

 

Next up...

 

3) Podcaster Listeners Are More Educated and Make More Money

 

This finding surprised me the most.

 

According to the research...

 

- 45% of podcast listeners have a household income over $75K, compared to 35% for the total population.
- 27% of podcast listeners have a 4-year college degree, compared to 19% for the total population.

 

So, this means…

 

Podcast listeners represent a more educated and more affluent segment of the market than people on blogs, YouTube, or social media.

 

Which was exciting for me…

 

Because I was eager to turn my podcast into a real business.

 

4) Podcast Listeners Are More Active on Social Media

 

Not only are podcast listeners more educated and affluent than the average American...

 

They’re also much more active on social media.

 

In fact, 94% are active on at least one channel, compared to 81% for the total population.

 

They’re also more likely to follow brands and companies on social media.

 

Plus...

 

5) Podcast Listeners Even Enjoy the Ads On Their Favorite Shows

 

Most people are pretty skeptical of ads these days…

 

Especially on social media.

 

But not podcast listeners.

 

Case in point...

 

69% of them say that podcast ads have made them aware of new products or services.

 

That’s a massive number.

 

And lent further support to the idea that I could build a real business around my podcast.

 

So, taking all this into consideration…

 

I decided to go “all in.”

 

One of the first podcasters I came across was a guy named John Lee Dumas…

 

His podcast was a daily interview show called Entrepreneurs on Fire.

 

But what was so cool about John…

 

Was that he published these monthly income reports…

 

Showing exactly how successful his podcast business was.
Seeing how much profit he was generating for himself each month was an eye-opening moment…

 

Giving me even more fuel for the fire to start my own show...

 

So when he put out a call inviting listeners to a private mastermind at his mansion in Puerto Rico…

 

I scraped together every dollar I had, and then...

 

I Paid $8,000 to Attend a Private Mastermind at His
Mansion in Puerto Rico So I Could Learn
His Secrets to Profitable Podcasting

 

As we hung out next to the ocean in beautiful, sunny Puerto Rico…

 

Sipping on delicious mai-tais by the beach…

 

And feasting on fresh-caught lobster and crab every night...

 

John walked us through his entire podcasting system, step-by-step.

 

Now, I was expecting some complicated strategy full of fancy tech tools and ninja marketing “hacks” I’d never heard of...

 

But his approach was surprisingly simple.

 

The goal was to have a KILLER launch…

 

By racking up a ton of reviews in the first few days...

 

So you could jump up onto the “New & Noteworthy” chart on iTunes.

 

Apparently, hitting this chart was like the Holy Grail for podcast traffic…

 

And if you could get your show on there, you’d be rewarded with a flood of traffic, listeners, and downloads.

 

Only problem was…

 

At the time, the “New & Noteworthy” was frozen for some reason.

 

No one knew why…

 

But no new shows had been added to it in over a year.
So when I got back home…

 

I started mapping out my launch plan.

 

I’d already decided I wanted my show to be about networking…

 

Even though I didn’t know the first thing about it.

 

I followed John’s blueprint to the letter…

 

Knowing full well that I’d need to get my show into the Top Charts if I wanted a shot at early success...

 

I launched my show, Build Your Network, on August 12, 2017...
Managed to rack up lots of positive reviews...

 

And somehow, I managed to crack the Top Charts:

I couldn’t believe it.

 

I sat in front of my computer in a daze…

 

With butterflies in my stomach, and a tear in my eye...

 

Just waiting for the listens and downloads to start shooting up...

 

I waited…

 

And waited…

 

And then I waited some more...

 

But instead of the traffic windfall I was expecting...

 

I hardly got any traffic at all.

 

“Is there something wrong with my computer?!” I wondered, frantically hitting refresh every five seconds...

 

Nope.

 

Turns out...

 

Even Though I Hit the Top Charts

 

My Launch Was a Disaster

 

The “killer launch” strategy was a complete flop.

 

I think I got something like 142 new listens…

 

A tiny fraction of what I was expecting.

 

So a few days later…

 

After I’d managed to recover from the sting of what felt like the ultimate failure...

 

I did a little “post-mortem” on why my launch bombed.

 

The first thing that occurred to me was…

 

Back in 2012, when John started Entrepreneurs On Fire, there were only 2,000 podcasts on iTunes.

 

So the available traffic was spread across far fewer shows.

 

Meanwhile, when I launched my show in 2017, there were already 450,000+ podcasts on iTunes — an increase of over 200X.

 

That’s when I started to connect the dots…

 

And it occurred to me that the game had changed.

 

You see, most mainstream podcasting advice goes something like this...

 

Step 1: Have a killer launch so you can hit “New & Noteworthy.”

 

Step 2: Use that traffic to build an audience.

 

Step 3: Use that audience to get better guests.

 

Step 4: Wait for your audience to get big enough to monetize

 

Step 5: Use that money and credibility to get higher-level guests.

 

Can you see the problem here?

 

This approach incorrectly assumes two things…

 

First, that hitting “New & Noteworthy” will deliver a windfall of traffic to your show…

 

Which simply isn’t true anymore…

 

And second, that you can grow a big audience all by yourself...

 

Even if you don’t have marketing experience and have never done anything in the industry before.

 

Now coming back to my story for a moment...

 

At that moment in time, I realized that if I wanted to grow my podcast and turn it into a legitimate business…

 

I needed to do more than just hit the Top Charts for my niche...

 

I needed to book top guests for my show.

 

Highly-credible authority figures that my audience would know, like, and trust.

 

So, I started by making a list of my Dream 100 guests…

 

And began reaching out to them.

 

But...

 

Since No One Had Ever Heard of Me or My Show,

 

I Struggled to Book Top Guests

 

In fact, all I got were messages rejecting my invite...

 

Some rejections were polite…

 

Some rejections weren’t...

 

But the bottom line was, nobody wanted to come on my show.

 

I was stuck in this weird “Catch-22”....

 

Where I couldn’t grow my audience without booking better guests for my show…

 

And I couldn’t convince better guests to come on my show without a bigger audience.

 

I didn’t know what to do.

 

That’s why I call this “old school” strategy the Credibility Last Approach.

 

And it's the underlying reason why 99% of podcasters fail to launch, grow, and monetize their show.

 

More on that in a moment...

 

But considering this strategy was clearly NOT working for me…

 

I started testing a new method of reaching out to potential guests…

 

An “upside down” approach, if you will…

 

That produced almost immediate results:

You see...

 

Instead of waiting for my show’s credibility to magically manifest itself after hundreds of episodes...

 

I Discovered How to “Engineer” My Show’s

 

Credibility in Advance

 

So regardless of how few listeners or downloads I had...

 

I was able to start booking top guests right away...

 

By subtly influencing the way top guests perceived my show when I reached out to them.

 

And getting people like Ryan Stewman, Ivan Meisner, and Patrick Bet-David say “yes” had an almost instantaneous effect on how my listeners perceived ME...

 

It allowed me to essentially “borrow” the credibility of my guests…

 

Drive massive amounts of trust...

 

Rapidly grow my audience...

 

And start monetizing my show with less than 200 downloads per episode.

 

I call this new approach The Credibility First Method.

 

Because instead of waiting for credibility to build up after producing hundreds and hundreds of episodes...

 

I focused on creating credibility first...

 

Both in the eyes of the guests I wanted to book…

 

And in the eyes of the listeners I wanted to tune in.

 

That credibility turned out to be the missing link...

 

The “secret ingredient” I needed to reach more listeners, grow my audience, and monetize my podcast.

 

Here’s how it works…

 

Step #1: The Perfect Launch

 

Even though my own launch turned out to be a disaster…

 

Having a perfect launch is still important.

 

I’ve seen it time and time again with my students...

 

Because nailing your launch can create massive momentum and still drive lots of organic listeners and downloads to your show.

 

So, how do you manage that?

 

By investing in a few key assets to make your show look professional and credible.

 

Such as…

 

- Hiring an agency to edit and upload your podcast so it sounds clean and polished

 

- Hiring a designer to craft attention-grabbing cover art that drives clicks

 

- Hiring a voice actor to narrate your show’s introduction

 

- Drumming up 75-100 ratings & reviews through referrals and word-of-mouth

 

Now, there are more cost-effective ways to do this on your own…

 

For example...

 

If you want to edit your own episodes, you don’t need expensive software like Logic or Pro Tools.

 

You can get away with using Garageband on your Mac or Audacity on your PC.

 

Both are free, easy to use, and come with all the features you’ll need to edit your show.

 

And you can always put together your own cover art using a free tool like Canva...

 

But remember…

 

You’re trying to “engineer” credibility in the eyes of your listeners AND your guests.

 

And the more professional your show looks…

 

The more likely top guests are to say “yes!” and come on your show.

 

Step #2: Credibility Hacking

 

Here’s a surprising revelation for you…

 

Your download numbers have nothing to do with whether listeners buy or whether guests agree to come on your show.

 

The only thing that matters is TRUST.

 

Let me explain...

 

When I started to connect with my audience in the early days of my show…

 

I’d always ask them how they heard about me.

 

Every single time, without fail, they’d say the reason they listened to my podcast was...

 

Because they recognized a guest I had on the show.

 

And you know what?

 

These same people were the ones who bought my products and services.

 

This is known as the Law of Association.

 

People will automatically jump to conclusions about you…

 

Based purely on the people you surround yourself with and what they think about those other people.

 

It’s the same reason why big brands hire celebrities to endorse their products.

 

Like Matthew McConaughey driving a Lincoln…

 

Or Shaquille O’Neal hanging out with the General Insurance guy..

 

So here’s where most podcasters go wrong…

 

They make it seem like the train (their show) isn’t going anywhere unless that guest agrees to come on.

 

Like they need that person in order to “leave the station.”

 

But desperation and neediness are NOT effective ways to sell and persuade.

 

What you need to do instead is make them feel like they’re missing the train.

 

As in, “Hey, I’d love for you to be on this train, but it’s leaving with or without you.”

 

That’s how you decrease the resistance to a “yes.”

 

Now, how do you get the first top guest to agree to come on your show?

 

You’ve gotta hustle.

 

It’s not sexy, I know…

 

But it’s the truth.

 

And here’s the good news:

 

Once you’ve landed the first one…

 

The second one is a little easier… the fifth one is even easier than that… and so on and so forth.

 

With that said, I do have a proven 5-step template for reaching out to guests that I’ve developed over the years…

 

Which has helped me land high-profile guests like Grant Cardone, Tom Bilyeu, Aubrey Marcus, Jack Canfield, and many others.

 

And I’ll explain how you can get your hands on this template in just a moment...

 

Next, we have...

 

Step #3: True Fans

 

Ever heard of Kevin Kelly?

 

He wrote an article back in the day called 1,000 True Fans.

 

The premise was simple:

 

True Fans are people who will buy just about anything you put out there.

 

And if you can build an audience of just 1,000 True Fans…

 

You can essentially “future-proof” your business and unlock the lifestyle of your dreams.

 

Now, I’d add that if you get to even 100 True Fans…

 

You can still build an amazing life that checks just about all the boxes.

 

Because when you have a group of people who resonate with you…

 

With your story…

 

And with your message…

 

They’ll go all in on what you do, and end up doing a ton of promotion for you.

 

And listen...

 

No matter who you are or what you do…

 

There are people out there who WILL resonate with you.

 

So don’t let your inner doubts or fears hold you back from starting your show.

 

I waited way too long to start my show because I was afraid that no one would listen.

 

But looking back on it, that was a mistake...

 

I could be so much further along had I started three to six months earlier.

 

Bottom line is…

 

Focus on building True Fans and your business will take care of itself.

 

On that note, I developed a simple strategy for creating True Fans back in the early days of my show…

 

That was actually so effective that I had to STOP doing it.

 

Something virtually anyone can do…

 

And doesn’t cost a dime, either.

 

You’ll find more details on that a little further down...

 

But finally, we have...

 

Step #4: Monetization

 

Traditionally, the only way to monetize a podcast was sponsorships.

 

And if anyone had a second way to monetize their show…

 

It was selling coaching, courses, masterminds, and other knowledge based products.

 

That’s it.

 

Now, both of these options fall under the category of “audience-facing monetization.”

 

But one day, as I was working with a student to come up with ways for them to better monetize their show...

 

I stumbled on a controversial new way to monetize a podcast, right from the get-go...

 

Through what I call “guest-facing monetization.”

 

You see, instead of monetizing your audience (the traditional approach), you’re monetizing the guests who come on your show.

 

This was a key breakthrough...

 

Because it helped to crystallize another important concept about podcast monetization…

 

That there are five distinct monetization archetypes:

 

1) The Expert (Seth Godin, Tony Robbins)

 

2) The Entertainer (Joe Rogan, Dax Shepard)

 

3) The Brand Builder (Gary Vee, Andy Frisella)

 

4) The Journalist (Me, Tim Ferriss, Jordan Harbinger)

 

5) The Business Developer (Sam Newell)

 

Each one of these archetypes monetizes their show in a different way…

 

Based on their goals and their business...

 

Through a combination of audience- and guest-facing monetization.

 

Over the past four years, I’ve honed and refined several of these guest-facing monetization techniques…

 

And by combining these techniques with the first 3 steps…

 

My students and I have been able to unlock the time, lifestyle, and location freedom we’ve always wanted through our podcasts.

 

What exactly does that look like?

 

Let’s fast-forward to today and have a look…

 

My show’s been camped out at the top of the iTunes Business Chart for the past 12 months straight…

 

It’s been downloaded over 1,000,000 times…

 

I’ve been featured in Forbes alongside Tim Ferriss, Joe Rogan, and Gary Vee…

 

And I’ve managed to turn my fledgling podcast into a major profit center.

 

My network has exploded…

 

I’m able to work from anywhere, travel whenever I want, and set my own schedule.

 

My earning potential is completely uncapped.

 

And because of the platform I’ve built through my podcast…

 

Lucrative opportunities continue to fall in my lap without any effort on my part to seek them out.

 

That’s what having a successful and credible podcast can do.

 

Looking back, I owe it all to The Credibility First Method.

 

In other words...

 

This New Method Turned My Podcast into a Profitable Powerhouse and Finally Unlocked

 

the Lifestyle of My Dreams

 

Once I finally cracked the code to creating credibility first, a funny thing started happening...

 

People began to take note of my success.

 

Requests for coaching and consulting started pouring into my inbox...

 

All of a sudden, people wanted MY help launching their show and turning it into a profitable business...

 

So I started working with a small group of students...

 

And their results blew me away.

 

I mentioned Denis Gianoutsos earlier...

 

Denis hit the top charts in his first week with his show Leadership Is Changing, right under Gary Vee...

 

Came in at number 11 on the entire business category, AND number 140 in the top 200 in ALL categories…

 

And then landed a $5,000 client from the show in his first month even though he was starting from scratch.

 

Then there was Eric Skwarczynski, who launched his show, The Preacher Boys Podcast...

 

And was able to grow it from 0 listeners to 120,000 downloads in about 6 months…

 

Plus, Eric was also able to monetize his show through fan support on Patreon...

 

To the tune of $2,500 in donations just in the last few months.

 

Then there was Dorothy Illson, who landed multiple clients through her show Do Well & Do Good…

 

With each one worth tens of thousands of dollars in recurring revenue for her advertising agency...

 

And as more and more of my students succeeded...

 

Word began to spread…

 

So even though I got to the point where I was charging up to $7,500 for a single day of coaching…

 

Plus had a waiting list for my $15,000 podcast coaching program…

 

Demand kept growing.

 

People were desperate to find out how me and my students were having such massive success with our podcasts...

 

That’s when I knew I needed to get this new method out to the general public.

 

In a way that was more accessible than my high-ticket coaching program...

 

So that anyone who wanted to launch, grow, and profit from a successful podcast could use this breakthrough system to do so...

 

Even if they were starting from scratch like I was…

 

And had no connections, tech skills, or marketing experience.

 

I spent the next six months slaving away…

 

Meticulously compiling every lesson, insight, strategy, and tactic I’d learned over the last four years…

 

Along with every single script, template, checklist, and cheat sheet I use to produce my show and run my business...

 

To ensure it spits out a steady stream of profits each month like clockwork...

 

And then I packaged it all together inside a comprehensive new training program.

 

Honestly, I’ve never worked so hard on anything in my life…

 

But I couldn’t be more proud of how it turned out.

 

Because I know there’s quite simply nothing else like it available anywhere else...

 

That’s why I’m so incredibly excited to be...

The Podcast Profit Academy is a 12-week program designed to help you launch, grow, and monetize your podcast in the next 90 days.

 

Inside, you’ll learn everything you need to know to unlock the next level of impact, income, and significance by using The Credibility First Method to build a successful and credible podcast.

 

Module 1: Content

 

When it comes to podcasting, content is king. But since the barrier to entry is so low, most podcasters end up putting out content that’s dull and boring. I’ll show you how to engage, entertain, and persuade your listeners week after week, so you can build a loyal audience of raving fans.

 

Inside Module 1, you’ll discover:

 

- How to quickly create compelling content on any topic with the I.M.A.G.E framework. (Even if you’re not an expert.)

 

- The “late night” secret to structuring your show in a way that keeps your audience engaged from start to finish.

 

- How “results in advance” content can help you engineer the #1 most essential piece of any transaction. (And why no one will do business with you until this one thing has been established.)

 

- 3 steps to unlock the power of emotional storytelling in your written, audio, and video content. (Review Lesson 3 to discover this “recipe” for a story that resonates.)

 

- Want to record solo shows? Discover the “3 points and a poem” trick to pumping out a killer episode without guests or co-hosts.

 

- The simple yet often overlooked way to drive your points home without sounding boring or preachy. (Lesson 7.)

 

- Afraid you don’t have enough time to create content for your podcast? I’ll show you how I create an entire month’s worth of content in a single day, step-by-step.

 

- What NEVER to do when choosing a co-host. (This is a mistake I see all the time, even with experienced podcasters. Lesson 10.)

 

- The #1 most common pitfall preventing podcasters from growing their audience and monetizing their show. (And how to “bypass” it completely before you even launch. Lesson 11.)

 

- And much more

 

Module 2: Interviewing

 

Want to avoid awkward silences and boring conversations? Learn how to give a great interview. I’ll show you how to deliver engaging long-term interviews so you can drive a growing stream of referral and word-of-mouth traffic to your show.

 

Inside Module 2, you’ll discover:

 

- How to find and book top guests for your show using the Credibility First Method. (Even if you have no connections or industry experience.)

 

- The one stupid simple “ask” I used to fill my guest list when I was starting from scratch. (Lesson 1.)

 

- 5 elements of an effective reach out message. (This is the exact same battle-tested framework I’ve used to book people like Grant Cardone, Ed Mylett, Jack Canfield, Dean Graziosi, Molly Bloom and other top guests on my show—and I’m handing it to you, word-for-word. Lesson 3.)

 

- How to dazzle top guests by mastering the art of the pre-interview.

 

- The 5-item checklist I use to conduct engaging long-form interviews. (Keep this handy and you’ll never have to worry about forgetting an important question.)

 

- Feeling anxious or nervous before a big interview? This is the ONLY thing I’ve found that calms my nerves before a big show. (Lesson 6.)

 

- People will never remember what you say, but they will always remember ______. Here’s my favorite way to leverage this unwritten rule for maximum impact. (Lesson 7.)

 

- How to extract digestible content from your guests that your audience can actually apply in their day-to-day life.

 

- My “two lists” trick for coming up with memorable questions that guests have never been asked before. (This is also how I “revive” conversations that have gotten awkward or gone stale.)

 

- And much more

 

Module 3: Growth & Marketing

 

Money flows where attention goes. If you want to turn your show into a profitable podcast, you need to learn how to grow your audience. I’ll show you proven promotion strategies to reach more listeners so you can command attention and build credibility and authority in your niche.

 

Inside Module 3, you’ll discover:

 

- Why the barrier to becoming a credible expert in your niche is much lower than you think. (And how you can achieve expert status much faster than you think.)

 

- My unconventional “True Fan” technique for converting followers into rabid fans that consume all my content and buy all my products. (HINT: If you go back and listen to old episodes of my show, you might be able to pick this out. It actually worked so well I had to STOP doing it. Lesson 2.)

 

- The simple reason why “audience migration” is the key to future-proofing your business. (And how to get started with it right away. Lesson 3.)

 

- How to optimize your social media profiles so you can leverage your personal brand for maximum reach.

 

- Why social media ads are NOT the best way to grow your audience. (And where you should go instead to attract a flood of highly-qualified listeners to your show. Lesson 11.)

 

- 3 community building secrets that will have listeners evangelizing your show to their friends and family.

 

- How to build a highly-engaged Facebook group by focusing on these 4 proven tactics.

 

- The “accidental” growth strategy that got me featured on a podcasting app for 7 months straight with a single ad read. (And brought me close to 7,000 new subscribers. Lesson 8.)

 

- How I got featured in Forbes, Entrepreneur, USA Today, Yahoo Finance, and other major media publications. (PLUS: Four different ways you can do the same.)

 

- Does getting guests to share their episode feel like pulling teeth? It shouldn’t. Here’s how to persuade them to promote your show to their audience across all channels.

 

- And much more

 

Module 4: Monetization

 

Okay, now you’ve got a great show and a growing audience—but how do you actually make money off it? I’ll reveal how to turn your credible podcast into a profit center that unlocks the lifestyle of your dreams. Learn cutting-edge monetization techniques that no one else in the industry is using besides me and my students.

 

Inside Module 4, you’ll discover:

 

- The breakthrough guest-facing monetization strategy I used to start making money from my show with less than 200 downloads per episode. (Lesson 5.)

 

- 14 simple ways to monetize your audience. (Most podcasters obsess over sponsorships, but I’ll show you a pile of other ways to convert listeners into profits… including three that DON’T involve high-ticket products.)

 

- The 2 different ways to architect your ideal podcast funnel (And which one is best for you.)

 

- Why this “reverse ascension” model is the secret to rapid monetization. (Most people fail to monetize their show because they see what their mentors are doing and try to imitate it. Instead, they should be doing THIS—Lesson 4.)

 

- Don’t have an online business yet? Here’s how to quickly assemble the building blocks you’ll need using The OLS Method.

 

- The 4 ingredients of an irresistible offer. (And how to craft a brand new offer from scratch that checks all four boxes—even if you’re just getting started.)

 

- How to create “ethical bait” that reels in fresh leads and pre-frames them to become a customer.

 

- The simple reason why not all leads are created equal. (If you want to avoid wasting hard-earned dollars trying to monetize your show, this is a lesson you need to learn.)

 

- 4 proven persuasion mechanisms to trigger a sale. (PLUS: What type of offers work best for each one.)

 

- And much more

 

Total Value: $1,497

Hey, still with me?

 

Good, because I’ve got news for you...

 

Right now, you’re standing at a fork in the road.

 

Two very different paths lie in front of you...

 

Leading to two very different futures.

 

The first is the path of inaction.

 

You finish reading this letter and you go back to your old life…

 

You do nothing.

 

You continue on as if everything is the same.

 

Maybe you tell yourself you don’t actually want to start and grow a credible podcast...

 

Or enjoy the massive increase in impact, income, and significance that comes with it…

 

And that you aren’t ready to unlock the lifestyle of your dreams…

 

Or put yourself in a position to work from anywhere, be your own boss, set your own schedule, and generate as much income as you want.

 

And listen, if that’s truly how you feel…

 

If you can honestly say you’re not worried that you’ll look back on this moment with regret six months from now…

 

Then I commend you.

 

But if the prospect of not achieving your goals keeps you up at night…

 

If the thought of never being able to make your dreams come true haunts you, even when you’re wide awake…

 

If you feel a burning desire deep inside to fulfill your true potential and rise above mediocrity...

 

There is another path.

 

The path of ACTION.

 

You decide to commit.

 

You bet on yourself and you choose to join The Podcast Profit Academy today.

 

While it won’t be all sunshine and rainbows… and there will be plenty of bumps in the road along the way...

 

I can guarantee you one thing:

 

If you choose this path, looking in the rearview mirror will never, EVER fill you with regret.

 

Because you will have made the choice.

 

Taken the leap.

 

And most importantly…

 

You won’t have allowed fear, doubt, or uncertainty to cloud your judgement...

 

Or prevent you from manifesting your own destiny.

 

Look, I know exactly how it feels…

 

Because I once found myself at the same fork in the road you’re at now.

 

But I chose not to listen to that voice inside my head, telling me I couldn’t do it…

 

Instead, I trusted my gut.

 

And decided to have faith in myself.

 

If you’re anything like me, then I urge you to do the same.

 

But the moment of truth is here...

 

You’ve now reached the end of the letter, which means it’s the last chance for you to join me on the inside.

 

I implore you to make this commitment…

 

To yourself, to your market, to your business, and to your family…

 

To all the people out there who desperately need to hear what you alone have to say...

 

And to everyone who’s rooting for and depending on your future success.

 

Because the next level of income, impact, and significance is waiting for you, right around the corner.

 

Click here to take the first step:

Okay, that’s it for me.

 

Thanks for taking the time to read this letter.

 

I hope to see you on the inside…

 

And I wish you all the best.

 

To your podcast success,

 

Travis Chappell

 

FAQ

 

What is the Podcast Profit Academy?

 

The Podcast Profit Academy is a 12-week program designed to help you launch, grow, and monetize your podcast in the next 90 days.

 

Inside, you’ll learn everything you need to know to unlock the next level of impact, income, and significance by using The Credibility First Method to build a credible podcast.

 

Who is it for?

 

The Podcast Profit Academy is designed for anyone who wants to launch, promote, or profit from a podcast in 2021 and beyond.

 

That includes existing business owners, 9-to-5’ers looking for a side hustle, investors looking to raise money, influencers looking to build a following, coaches, consultants, speakers, authors — anyone who has a message they want to share with the world.

 

The bottom line is: No matter how you want to monetize your show, you’ll discover a simple, repeatable, step-by-step process for turning your podcast into profits inside the Podcast Profit Academy.

 

What makes the Podcast Profit Academy different from other podcasting training programs?

 

What makes this training program different from everything else on the market is The Credibility First Method. This is the breakthrough system I’ve developed for “engineering”
credibility in advance without having a million downloads or a massive following on social media. It’s a unique approach to launching, growing, and monetizing a podcast that no one else is teaching or using, aside from me and my students.

 

By joining the Podcast Profit Academy and learning how to implement The Credibility First Method, you’ll be giving yourself an unfair advantage over the competition. Think of it like a VIP pass at a busy nightclub. With the step-by-step system I teach, you’ll be able to skip the line and get right to booking top guests that your target audience is eager to hear from.

 

Which will allow you to rapidly grow your audience and monetize your show.

 

I haven’t launched my show yet. Should I wait to join?

 

No! In fact, you’ll get even more out of the program if you haven’t launched your show yet. Even though the old school “New & Noteworthy” approach doesn’t work anymore, having a big launch is still important. And inside, I’ll show you my step-by-step formula for engineering a massive launch that helps you hit the top charts and drive a ton of traffic to your show.

 

What do I get when I join the Podcast Profit Academy?

 

When you join the Podcast Profit Academy, you get access to four core training modules: Content, Interviewing, Growth & Marketing, and Monetization.

 

Over the course of these four modules, you’ll learn how to implement my breakthrough Credibility First Method step-by-step, so you can hit the top charts on launch day, rapidly grow your audience, and monetize your show.

 

How much does it cost to join?

 

The retail price to join the Podcast Profit Academy is $1,997. But if you take action today, you can join for just $997 or 3 payments of $397.

 

Are there any bonuses?

 

Yes! If you join today you’ll also receive the following four fast-action bonuses:

 

1) Podcast Template Toolkit & Early Access to Guestio ($497 Value)

 

I’ve put together every single script, template, checklist, and cheat sheet I use to produce my show and run my business, into a single folder for you. These are highly-valuable resources I’ve built up over the last four years, and will help your show run smoother than a Swiss-made timepiece.

 

Reach out messages, interview checklists, ad reads — you name it, and I’ve templated it or scripted it out for you. All you have to do is fill in the blanks.

 

Plus, you’re also getting free early access to my brand new guest-booking software tool, Guestio. Guestio is the only all-in-one tool that exists to help you book, schedule, and manage podcast guests inside one unified dashboard.

 

2) 30 Day Podcast Success Formula ($297 Value)

 

Getting your show off the ground can feel like climbing Mount Everest with one hand tied behind your back. I’ll show you how to launch your credible podcast in as little as 30 days using my Podcast Success Formula, so you can hit the ground running and build massive momentum for your show.

 

3) Explode Your Network ($997 Value)

 

Who you know is more important than what you know. That’s why learning how to network is an essential skill for anyone looking to build a profitable podcast. I’ll reveal everything I’ve learned on my way to becoming a networking authority and hanging out with the top 1%, despite starting out with no connections or industry experience.

 

4) Ethical Selling 101 ($997 Value)

 

Learning how to sell is a superpower. But it doesn’t have to feel slimy or unethical. I’ll show you empathy-led sales techniques to help you sell more products, close more deals, and create more opportunities so you can build the life you want from the ground up.

 

Is there a guarantee?

 

As a student of the Podcast Profit Academy, you’re backed by my 30-day money back guarantee. I’m able to offer this ironclad guarantee because I know The Credibility First Method works. It’s worked for me and my students, and I know it can work for you too.

 

Be advised: You MUST show the work you’ve done or prove participation to qualify for a refund. Refund requests without completing at least 25% of the course material will NOT be honored.

 

I’ll say this one more time: If you’re not a committed action taker who intends to actually do the work, do us both a favor and don’t sign up.

 

How do I join?

 

If you’re ready to join the Podcast Profit Academy, you can click here to be taken to our secure checkout page.